February 5th, 2010
Brand Blitzing at the Super Bowl
A brand, well done, will reinforce its identity every time you encounter it – even in a split second. We all know that the Super Bowl is part football, part advertising buzz. In Fast Company Magazine online, Ken Carbone put together this rapid fire video. How many brands do you recognize? Have some fun with your friends and see who gets the most.
Yes, these are the big players, but it make me think about how every organization could and should be more intentional about developing a recognizable brand identity by telling their story relentlessly.
I love it. I’ll have to watch several times to catch them all, but many were obvious the first time through. This would make a good test.